Friday, 5 July 2013

Logo for Architect

New Zealand company Greenstone required a company logo. They wanted an elegant yet simple logo which reflected the values of their business. The design is based on a scripted type, yet not based on any typeface. The brief was to create a unique and friendly non-corporate logo which can  be used across a wide range of applications. I decided to use a joined handwriting style as it reflects crafts and hand skills. The colour pallet is derived from New Zealand's famous greenstone.

The colour and greyscale logo.

The reversed out logo to be used on dark or coloured backgrounds.

Branded polo and t-shirts. 

Letterhead, business card and stationery.

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