New Zealand company Greenstone required a company logo. They wanted an elegant yet simple logo which reflected the values of their business. The design is based on a scripted type, yet not based on any typeface. The brief was to create a unique and friendly non-corporate logo which can be used across a wide range of applications. I decided to use a joined handwriting style as it reflects crafts and hand skills. The colour pallet is derived from New Zealand's famous greenstone.
The colour and greyscale logo.
The reversed out logo to be used on dark or coloured backgrounds.
Hello and welcome to my blog, I work as a graphic designer, illustrator, photographer and artist.
I am originally from Melbourne, Australia, but left to go travelling over twenty years ago and never managed to get back there. In the 1980s I did a toolmaking apprenticeship in Melbourne, then in 1985, I came to Europe, where I saw for the first time the works by Miró and Klee and I started to draw and paint.
I worked as an artist full time from 1992 to 2000 and I have had over twenty solo exhibitions in UK, Spain and Australia, and since the 1980s I have been closely involved with environmental and human rights campaigns, using my art to support the work of many NGOs and community groups.
In 2003, I graduated in Graphic Design at The University of Kingston in London and since then I have been working as a designer, illustrator and photographer. I recently moved to Barcelona, where I continue to freelance for clients in Spain, Australia, US and UK.